Simply selling cars through advertisements just doesn’t cut it these days. It seems as if just about every automaker is getting involved with motor sports in order to portray the performance and potential of their cars, and customer racing programs are offered by just about every brand. Hyundai too, has decided to roll the dice and see how they’re cars can perform out on the track, and indeed they’ve performed exceptionally.
Bryan Herta Motorsport is a racing outfit that participates in the Indy500 and IndyCar as well as the TCR championship. In the 2018 Pirelli World Challenge TCR class, Bryan Herta Racing topped the charts for both, the team, and manufacture championships in their Hyundai i30 N TCR. After gaining confidence in their crew and car, Hyundai has announced that they will now step-up their game a notch by offering a new car, the Hyundai Veloster N TCR to customers and privateers for the upcoming 2019 IMSA Michelin Pilot Challenge. Bryan Herta Racing will also be using the same car for future championships.
“We’re absolutely thrilled to have Bryan Herta Autosport back with us, racing the new Veloster N TCR at America’s most fabled racing circuits in the IMSA MICHELIN Pilot Challenge,” said Dean Evans, Hyundai Motor America’s Chief Marketing Officer. Hyundai certainly seems confident in racing their new upcoming car. In addition to their achievements from 2018 seasons, Hyundai also promises to support customers and privateers with all they can on purchasing the $155,000 Veloster N TCR as an assurance to owners. The Veloster N TCR will be designed and developed by the Hyundai Motorsport Customer Racing Team, the same team that developed the championship-winning i30 N TCR. The Veloster N TCR will share 85% of its characteristics with the 2018 champion. The engine will remain the same 2.0 liter V4, churning out 350 horses and 450Nm of torque. The South Korean beast will be built at the Hyundai Motorsport Headquarters in Alzenau, Germany and although the car can be delivered globally, deliveries will be prioritized to the countries which offer the Veloster N road car.
Both, the i30 N TCR and the Veloster N TCR are fully approved and sanctioned by TCR officials to participate in the upcoming 2019 IMSA MICHELIN Pilot Challenge Season, which will run for a total of 10 rounds all over North America. The $155,000 price tag may seem quite a decent value on the surface, however, it will only buy the customer the Veloster N TCR race-car while running and maintenance costs during the season will be exclusive.
“Chapter Two is going to be exciting, we learned so much by racing and winning with the i30 N TCR last season. We know just how excellent the platform is in hard competition” said Bryan Herta, president and CEO of Bryan Herta Autosport. The first round of the 2019 championship will kick off on the 25thof January at the Daytona International Speedway. Certainly, Hyundai customers must be very confident when investing in the new car due to the backing of Hyundai engineers and a word of assurance by Bryan Herta, who, not to mention is a former IndyCar racer.
WAGON RIDER 